The Wildly Important Goal

“Ron, I am now working on removing all the distractions to focus on business growth,” said the CEO of a Leading Real Estate Company. Grabbing the coaching moment, I simply asked, “How much time would it take to do exactly that?” 45 days was his quick reply. My next question was, “What if you take the same 45 days and focus on one BIG Goal? What would you accomplish?” He replied, “Revenues in excess of 40 Million!

I probed a bit further. “What difference would it make for you and your company if you do accomplish that goal?” “Plenty… sufficient corpus to kick start another project that will take our company to the next level.” I said, “Bingo! Let’s spend 80% of our time on that ONE BIG GOAL and 20% of our time removing all the distractions”. What you focus on expands.

We helped the teams break their limiting beliefs and showed them that it is indeed possible to accomplish that Wildly Important Goal (WIG) in just 45 days. There is now a huge commitment and a great sense of excitement within the company.

We are now working on a clear-cut roadmap to accomplish that Wildly Important Goal (WIG). This roadmap will be the blueprint where the WIG is further cascaded into clear-cut milestones, critical priorities and actions that the teams need to implement to achieve that WIG. We then demonstrated to the team the importance of putting in the right systems & structure to build a culture of high performance. They were also made aware of the key performance indicators they need to track on a daily basis to accomplish that goal. Aligning the entire organization ‘from the CEO to the front line’ on that one Wildly Important Goal is the next critical step.
Everyone is accountable!

When CEOs or business leaders focus on far too many things at once, their teams are under immense pressure to achieve their goals, not to mention distracted, overwhelmed and/or burnt out. In fact, the reality is that many fail to produce significant results regardless of their huge investments in time, energy and/or resources.

Here are some interesting statistics –

CEOs have an 80% chance of achieving a single goal with excellence. Add a second goal and the chance of achieving both the goals slips to 64%. Juggle five goals and the chance of achieving excellence on all five goals has plunged to just 33%. -The 4 Disciplines of Execution

Focus on the wildly important.There will always be more good ideas than there is capacity to execute.” – Chris McChesney, Execution Expert.

Execution expert, Chris McChesney, says that every organization should only have one or two Wildly Important Goals. Watch the video as Chris explains what WIGs are and why they are important.

Chris McChesney

Executive; Best-selling Author

Chris McChesney is a Wall Street Journal #1 national bestselling author of The 4 Disciplines of Execution and is the Global Practice Leader of Execution for Franklin Covey. Known for his high-energy and engaging presentations, McChesney has consulted with many of the world’s top brands and leverages this practical experience to help leaders from the boardroom to the front lines of an organization get better at executing the ideas that matter most.

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