A Leader’s Primary Responsibility

Simon Sinek

Best-selling Author; Founder | Start With Why

Simon Sinek is fascinated by the people and organizations that make the greatest, lasting impact in their organizations and in the world. Best known for popularizing the concept “start with why,” his talk on this topic is the third most watched talk on TED.com of all time. A New York Times best-selling author, Sinek’s latest book is Find Your Why: A Practical Guide to Discovering Purpose for You and Your Team.

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