Strategies to Stay at the Top
Lesson 2: Create a Sense of Urgency
To help your organization continue to stay on top during a season of strength, leaders must battle complacency and create a sense of urgency. Watch the short video and then move to the questions below.
Rasmus Ankersen explores how organizational leaders can combat complacency and move forward to drive change, even from a position of strength.
Apply your insights to the area of the organization for which you are responsible. Write your thoughts in your journal.
Successful organizations can settle into a complacent mindset. Go through the questions below, writing your thoughts in your journal.
1. One way to create a sense of urgency, according to Rasmus, is to make your category bigger. He gave the example of Lego who defined their category as the children’s playroom rather than toys. How do you think this new category helped employees at Lego combat complacency?
2. Another way to create a sense of urgency is to set challenging benchmark goals. Reflect on the way your organization typically sets goals.